From Blocked Stock to Active Sales: How DocaPole Found a Second Market in Central & Eastern Europe

DocaPole, manufactured by DOCAZOO in Tennessee, is one of the top-selling telescopic extension pole systems on Amazon, with over 34,000 reviews and a loyal customer base across North America and Europe. The product range includes telescopic poles (3.6m to 9m), brush sets, window cleaning kits, dusters, and car care accessories. RMX Trading Ltd, the UK-based distributor, had accumulated over 9,000 DocaPole units (plus thousands more across Iron Flask, Sleep Mantra, and Home Hero brands) in a German warehouse. The inventory had become stranded: cross-border fulfilment was blocked, Amazon FBA fees on these bulky oversized boxes were prohibitive, and there was no viable distribution channel into Central and Eastern Europe. The realistic options were: pay to destroy, pay to return to the US, or find an operator who could activate these products in new markets at zero upfront cost.

ASAP Reverse Logistics took the entire RMX portfolio (29,000+ units, 71 SKUs, 4 brands) on consignment under a formal agreement: RMX retains ownership, ASAP handles all logistics, listing, sales, and customer service. Revenue is shared 40/60 (RMX/ASAP) on net sales. RMX pays nothing upfront — the cost of transport, storage, photography, marketplace fees, and returns handling all come from ASAPs 60% share. Products were localized for the Romanian market (translations, SEO, marketplace-specific descriptions), priced competitively against local alternatives, and listed on the Re-Bloom B2C platform and eMAG marketplaces covering Romania, Bulgaria, and Hungary. All VAT compliance (intra-Community acquisition, Romanian retail VAT) was handled entirely by ASAP.

Within the first four months of activation, DocaPole products began generating consistent sales in a market where the brand had zero previous presence. Across the full RMX portfolio (all 4 brands), the programme generated 922 units sold and approximately 15,800 in total sales value within the same period. DocaPole accounted for 41% of units and 45% of revenue, driven by higher average order values on the telescopic pole sets.

Consignment eliminates the vendors risk entirely. RMX invested nothing: no listing fees, no marketplace deposits, no transport costs, no local entity setup. ASAP absorbed all operational costs and assumed all commercial risk. If products dont sell, RMX can retrieve them. If they do sell, RMX earns 40% of net revenue on stock that was otherwise worthless. CEE is an untapped channel for Western brands. DocaPole had zero presence in Romania, Bulgaria, or Hungary before this programme. These are growing e-commerce markets with demand for quality home improvement products. Through ASAPs existing marketplace infrastructure (eMAG, Re-Bloom), a US-made product reached CEE consumers within weeks of the agreement being signed. Blocked stock is a distribution problem, not a product problem. DocaPole has 34,000+ reviews and strong brand equity. The products werent defective or obsolete — they were simply in the wrong place with no route to buyers. ASAPs role is to be that route: the logistics, the marketplace access, the local compliance, and the buyer network that turns stranded inventory into revenue.