Circular Economy · VAT Policy

VAT should not punish the second life of a product

Europe wants more reuse, repair and refurbishment. If a refurbished product is taxed like a new one, we make the sustainable choice more expensive.

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EU VAT at a glance

The fiscal backdrop

17–27%

Standard VAT range

Across EU Member States

~22%

EU simple average

Standard VAT rate

2026

Circular Economy Act

Due for adoption

The policy debate is catching up with reality

The European Commission has launched work on a future Circular Economy Act, due for adoption in 2026, to build a stronger single market for secondary raw materials and stimulate demand for circular materials in the EU.

A product that comes back from a customer does not automatically become waste. It can be tested, graded, repaired, refurbished, resold, donated or recycled. Yet tax logic still treats the linear economy as the default and the circular economy as the exception.

Our position: VAT should be neutral — or preferential — for verified circular products. A refurbished sofa, appliance or electronic item should not carry the same fiscal burden as a newly manufactured one if the goal is to keep products in use for longer.

Reference points

EU standard VAT rates, 2026

Reference pointStandard VAT
Luxembourg (lowest)17%
Germany / Cyprus19%
Romania / Spain / Netherlands21%
EU simple average~22%
Hungary (highest)27%

A simple example: the student who needs a sofa

A new sofa may be too expensive. A refurbished, professionally checked return could be perfectly usable, safe and affordable — but if it is taxed at the same VAT rate as a new sofa, part of the affordability advantage disappears.

Price impact

On a €300 refurbished sofa

ScenarioConsumer price
Net price (before VAT)€300
With 21% standard VAT€363
With 5% reduced VAT€315
With 0% circular VAT€300

A 5% reduced rate would cut the price by €48 versus 21% standard VAT; a zero-rate circular approach by €63. For a student or a budget-conscious household, that can decide whether they buy second-life or buy nothing.

Important nuance: VAT is a tax on value added, not literally “the same tax paid twice”. The EU already has a margin scheme for some second-hand goods — VAT on the dealer’s margin, not the full price — but it does not cover every return/refurbished/resale case. Reverse logistics needs clearer, broader, easier circular VAT treatment.

What exists today — and why it is not enough

Margin scheme: applies to some second-hand goods, taxing the profit margin rather than the full price.

Reduced rates: Member States may apply reduced VAT (generally not below 5%) to eligible Annex III categories — but unevenly across markets.

The gap: returned, refurbished and resold goods do not always fit existing schemes, creating complexity, uncertainty and sometimes a higher price for the greener choice.

Not only environmental — also a recession issue

In a weak economy, consumers are careful, retailers sit on stock, warehouses fill up and cash is blocked — while millions of usable products only need grading, repair, documentation and a trusted resale channel. Smarter VAT for verified second-life goods supports four goals at once: consumer affordability, waste reduction, retail cash recovery and circular-economy demand.

A practical Circular VAT framework

Not tax avoidance — verified circularity: a lower rate where a product has a documented second-life process.

  1. Reduced VAT for verified refurbished goods, sold with transparent condition data.
  2. Clear treatment for open-box and customer returns across the EU.
  3. Donation-friendly rules — do not penalise donating usable goods instead of destroying them.
  4. Digital proof of circularity — photos, grading, repair notes, serial/SKU data.
  5. Anti-abuse safeguards — traceability so relief applies to genuine second-life flows.
  6. Consistency across Member States so cross-border reverse logistics can scale.
If a product has already been manufactured, transported, sold, returned, checked and made usable again, the tax system should help it find a second user — not make that second life artificially expensive.
Gina Ionescu-Tudosa, CEO, ASAP Reverse Logistics

ASAP Reverse Logistics

Turning returns into recovery

We help retailers and e-commerce sellers process customer returns, B-stock, open-box goods and slow-moving inventory through grading, repair, documentation, resale and recycling.

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